Building Faves through Volumetric Paid Media


Faves is cloud storage for your favorite content. Your saves are stored permanently on the cloud, even if they are deleted on the original platform.

The Challenge

Scaling a new freemium app efficiently

Initial Concerns

New product in an untested market. LTVs and CACs were undefined.


Paid Social, Campaign Management, Creative Strategy.


50k DAU

in <200 days

67% CAC

decrease in 3 months

Unlocked content driven growth with unit economic efficient scale

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