The creative operating system for paid social.
Framework helps growth teams understand what creative is working, why it’s working, and what to make next.
Your AI creative strategist.
Framework auto launches creative tests, runs them to statistical significance, analyzes what creative is working and why, all with your brand’s unique context.
Spin up dozens of variants and push them live on your budget, audiences, and rules.
Every ad, broken down to the elements driving performance.
Ask anything in plain English, grounded in your full account.
Framework understands your brand.
Framework builds context the way a creative strategist would, taking into account your brand and compliance, your performance data, competitor research, and your creative archive, then turning it all into a foundation of creative intelligence.
Creative testing that runs 24/7.
Framework launches creative across Meta, TikTok, and YouTube, checks performance every hour, and tests to stat-sig against your KPIs. It cuts losers before they waste budget and scales winners as soon as the data is clear.
World Cup Creative Test
Significance threshold 95%. Winners auto-scale, losers auto-pause.
| Ad | Spend | Hook rate | CPA | Verdict |
|---|---|---|---|---|
Founder UGC · Hook 02 Concept 2 · 9:16 | $0 | 42% | $38 | TestingMonitoring |
Before / After · V2 Concept 5 · 9:16 | $0 | 18% | $113 | TestingMonitoring |
Founder UGC · Hook 01 Concept 1 · 9:16 | $0 | 39% | $41 | TestingMonitoring |
Listicle · V1 Concept 4 · 9:16 | $0 | 20% | $96 | TestingMonitoring |
Street Interview · Take 3 Concept 3 · 9:16 | $0 | 35% | $46 | TestingMonitoring |
Go from research to brief in seconds.
Ask Framework what competitors are running, what’s working in your account, or what to test next. It watches the creative, maps the patterns back to your creative system, and turns them into a ready-to-shoot brief or Veo 3 prompt with your brand voice, disclaimers, and production notes.
Ask anything
Trained on every ad in your account, every competitor in your vertical, and your brand + compliance guardrails.
Cross-platform creative fingerprinting.
The same creative ships under a dozen filenames across every platform. Framework matches them by what’s in the pixels, not the file name, and rolls performance up into one place.
ad_one.mp4. No naming convention required.
A unified creative OS for your brand.
Bulk launchers ship the ads. Analytics tools report on them. General AI writes the copy. None of them know your account, your brand, or what to do next. Framework is the only system that does it all.
FAQ.
Framework is NewForm's statistical creative testing engine. It identifies winning ads at 95% confidence intervals, auto kills underperforming creatives before they waste budget, and uses AI vision and language analysis to explain why a format won, so every new batch is smarter than the last.
Meta's algorithm misses the best creative 40% of the time. Framework uses 95% confidence interval testing on every creative, meaning it identifies winners 29% faster and catches 2x as many winners compared to unstructured testing or relying solely on Meta's optimization.
When a creative reaches statistical significance as an underperformer, Framework automatically pauses or kills it before it wastes meaningful budget. This happens continuously in real time without requiring manual intervention from your media buyer.
Framework is built for content-led performance advertisers running 20+ creatives per month. Ideal for in-house teams and agencies on Meta.