1. NewForm
Best for: DTC and consumer-app teams shipping 200+ ads a month, with enough discipline to wait for statistical confidence before killing a test.
NewForm is a performance creative agency with one hard belief: in 2026, content is the targeting. SKAN, Advantage+, Performance Max, and Smart+ have stripped away a lot of the old audience control, so the ad now does the sorting. It pulls in the buyer or it doesn't. Creative isn't some craft layer under media anymore. It's the main lever, and NewForm treats it like a system.
Framework is that system, NewForm's proprietary testing engine. Each month, it runs structured experiments across hundreds of creative variants per brand, identifies winning formats at statistical confidence, then cuts the losers before they waste more spend. It catches roughly 2x more winners than manual buying and finds winners 29% faster than unstructured testing. Meta's algorithm misses the best creative 40% of the time. Framework exists to catch what Meta doesn't.
Most agencies are creative shops with a spreadsheet taped on. NewForm was built around statistical testing from day one. Embedded creators handle production, strategists build the test plans, and engineers keep the testing infrastructure sharp. That's the moat. For DTC and consumer-app brands spending $500K–$10M/month on paid social, the model drives measurable CAC efficiency lift and finds winning formats faster than a traditional agency or in-house setup.
Why choose NewForm
- ✓Framework, its proprietary statistical testing engine, makes the scale-or-kill call at 95% confidence. No gut feel.
- ✓Embedded creators act like growth engineers, testing 50+ formats instead of re-skinning one winner.
- ✓One team owns creative and media feedback, so the ad maker and media buyer aren't trapped in separate silos.