Unlocking short-form for 18Birdies


18Birdies is now the No. 1 rated game-improvement and social platform for golfers and ranks #11 in Sports on the app store with a 4.9 star rating across 150k reviews

The Challenge

Unlocking paid media as a profitable and scalable channel

Initial Concerns

  • Skepticism about paid traffic quality, channel LTV and target demo: adult golfers with high discretionary spend.
  • Historical underperformance with inefficient ad spend.


Paid Social, Campaign Management, Creative Strategy.


79% CPI

improvement in 4 months

74% CAC

improvement in 4 months

With volumetric output, content quickly found audiences with intent to buy: without manually age-gating campaigns, our self-targeting content naturally found high LTV, older, golfers with intent to purchase. 62% of engagement was across age groups 35 and up - with 27% of engagement above the age of 65.

Within 90 days of NewForm partnering with 18Birdies, short-form channels were unlocked as profitable on a cash flow basis; with day 1 CAC payback.

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