Establishing geographic dominance for Mrsool


With 4.5 star rating across 315k iOS reviews, Mrsool is one of the largest delivery platforms in MENA. Mrsool is a unique on-demand experience that delivers everything from all types of stores and restaurants.

The Challenge

Establishing a creative process in MENA to reduce content idiosyncrasies with a very geographically specific product.

Initial Concerns

Already spending on short-form but struggled to iterate with consistent, high-volume, creative.


Paid Social, Campaign Management, Creative Strategy


37% CPC

improvement in 4 months

37% CPI

improvement in 4 months

78% Cost Per Purchase Improvement

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